Launching a Supplement Brand on Walmart Marketplace
New to Walmart, this supplement brand needed a full-scale launch strategy. We managed catalog setup, WFS enrollment, and Walmart Connect advertising from day one.
Performance Over Time
Launch PhaseThe Full Story
This supplement brand had strong Amazon performance but had never attempted Walmart Marketplace. They came to us 90 days before their target launch date with no Walmart seller account, no catalog setup, and no understanding of WFS requirements.
Our team stood up their Walmart Seller Center account, mapped their 180-SKU catalog to Walmart's taxonomy, enrolled qualifying products in WFS, and built their Walmart Connect advertising structure. By launch day, every product was live with optimized content, fulfillment active, and ads running. Month 1 delivered $84K in revenue — exceeding their initial 6-month projections.
Key Results
$84K
Month 1 Sales
Top 3
Organic Rank
99.7%
Fulfillment Rate